In the summer of 1997 I set out with my friend and author Stuart Wilde to produce an album that would be “The next big thing since Herbal Ecstacy”.

Stuart had studied with several brain experts who had taught him about brainwave technology and inducing trance states through repetitive tones similar to the metronome.

A metronome is any device that produces regular, metrical ticks (beats). These ticks represent a fixed, regular aural pulse; some metronomes also include synchronized visual motion (e.g. pendulum-swing). The metronome dates back to the early 19th century. Though the metronome was conceived as a tool for music, some musicians consider it to be a highly controversial tool in this respect (see Criticism of metronome use): there are musicians who reject the metronome altogether. However brainwave technology experts embraced the metronome and use these tones for quickly and consistently creating the desired brainwaves.

We decided that we could develop an audio CD that could get you high.

I had a homerun success with Herbal Ecstacy (which had sold millions of units world wide). (Read more on Herbal Ecstacy here.) I had expanded the company to offices in over 18 countries. I was sure that I could pump millions of the new “Get High” CD’s through my distribution chain and make it a huge success.

We passed the CD’s around to the press, it was even written up in the London Observer. However, the public response was dismal. Although most people felt some effect from it and several people felt a pronounced “high” from listening to the music the concept of a music that gets you high was too far out there for people to grasp at the time.

After 3 months we discontinued the project and to this date it remains one of the few products I have ever done to sell under 10,000 units.

Fast forward 13 years to the summer of 2010. Ever hear of idosing? The latest craze that is sweeping the internet involves young people putting on their headphones, draping a hood over their heads and quickly floating into the world of ‘digital highs’.

Now lawmakers are quickly looking for a way to put a stop to iDosing.

According to the Daily Mail “They believe the repetitive drone-like music will give them a ‘high’ that takes them out of reality, only legally available and downloadable on the Internet.

The craze has so far been popular among teenagers in the U.S. but given how easily available the videos are, it is just a matter of time before it catches on in Britain.

Those who come up with the ‘doses’ claim different tracks mimic different sensations you can feel by taking drugs such as Ecstasy or smoking cannabis.

The reactions have been partially skeptical but some songs have become wildly popular, receiving nearly half a million hits on YouTube. ”

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